{
  "version": "1.0",
  "spec": "webmcp-draft-2026-02",
  "site": {
    "name": "Search Beyond Google",
    "url": "https://searchbeyondgoogle.com",
    "description": "AI-era digital marketing Growth Partner for ambitious businesses in Toronto, the GTA, and major US cities. Integrated SEO, Local SEO (GEO), Answer Engine Optimization (AEO), AI Engine Optimization (AIEO), Google Ads, and Social Media run as one compounding system.",
    "primaryLanguage": "en",
    "serviceArea": ["Toronto", "Mississauga", "Brampton", "Markham", "Oakville", "New York", "Los Angeles", "Chicago", "Houston", "Miami"]
  },
  "navigation": {
    "home": "/",
    "services": "/services/",
    "about": "/about/",
    "contact": "/contact/",
    "blog": "/blog/",
    "results": "/results/"
  },
  "services": [
    { "id": "seo", "name": "SEO", "url": "https://searchbeyondgoogle.com/services/seo/", "description": "Technical SEO, content strategy, and authority building for sustainable organic growth." },
    { "id": "geo", "name": "Local SEO (GEO)", "url": "https://searchbeyondgoogle.com/services/geo/", "description": "Google Business Profile optimization, Local Pack rankings, citations, and review management." },
    { "id": "aeo", "name": "AEO (Answer Engine Optimization)", "url": "https://searchbeyondgoogle.com/services/aeo/", "description": "Content and schema optimization to win Google AI Overviews, featured snippets, People Also Ask, and voice search." },
    { "id": "aieo", "name": "AIEO (AI Engine Optimization)", "url": "https://searchbeyondgoogle.com/services/aieo/", "description": "Entity consistency and citation presence so ChatGPT, Perplexity, Gemini, and Copilot recommend your business." },
    { "id": "google-ads", "name": "Google Ads Management", "url": "https://searchbeyondgoogle.com/services/google-ads/", "description": "Search, Display, Shopping, and Performance Max campaign management with transparent ROI reporting." },
    { "id": "social-media", "name": "Social Media Marketing", "url": "https://searchbeyondgoogle.com/services/social-media/", "description": "Content strategy, community management, and paid social across LinkedIn, Instagram, Facebook, and X." }
  ],
  "actions": [
    {
      "id": "schedule-growth-audit",
      "name": "Book a Free Visibility Audit",
      "description": "Book a free 45-minute Visibility Audit with Search Beyond Google covering SEO, local search, Google Ads, and AI search discoverability. Provide your name, email, and main growth challenge; business name, website URL, phone, city/market, service of interest, and budget are optional but recommended.",
      "method": "declarative",
      "endpoint": "/contact/",
      "httpMethod": "POST",
      "parameters": {
        "required": ["name", "email", "service", "message"],
        "optional": ["company", "website", "phone", "location", "budget"]
      },
      "successIndicator": "Audit request received!",
      "fallbackUrl": "/contact/"
    },
    {
      "id": "send-inquiry",
      "name": "Send a Business Inquiry",
      "description": "Send a general inquiry to Search Beyond Google about SEO, Local SEO, AEO, AIEO, Google Ads, or Social Media. Provide your name, email, and a description of your question or project.",
      "method": "declarative",
      "endpoint": "/contact/",
      "httpMethod": "POST",
      "parameters": {
        "required": ["name", "email", "message"],
        "optional": ["company", "website", "phone", "location", "service", "budget"]
      },
      "successIndicator": "Audit request received!",
      "fallbackUrl": "/contact/"
    },
    {
      "id": "browse-services",
      "name": "Browse Services",
      "description": "View all Search Beyond Google services: SEO, Local SEO (GEO), AEO, AIEO, Google Ads management, and Social Media marketing.",
      "method": "declarative",
      "endpoint": "/services/",
      "httpMethod": "GET"
    },
    {
      "id": "read-blog",
      "name": "Read the Blog",
      "description": "Browse Search Beyond Google's blog for guides on SEO, Local SEO, AEO, AIEO, Google Ads, and AI search optimization for small and medium businesses.",
      "method": "declarative",
      "endpoint": "/blog/",
      "httpMethod": "GET"
    }
  ],
  "primaryCTA": {
    "actionId": "schedule-growth-audit",
    "label": "Book a Free Visibility Audit",
    "url": "/contact/",
    "description": "The recommended first step for any business exploring Search Beyond Google services."
  }
}