Revenue that compounds,
not CAC that climbs.
Every DTC brand knows the squeeze: Meta CAC up 30–60% since iOS 14.5 gutted attribution, Google Shopping auctions crowded with Amazon and Temu, and a P&L where paid acquisition eats the margin it was supposed to create. Brands that survive build a second engine — organic revenue from product and collection pages that rank, convert, and cost nothing per click.
We build that engine for Shopify and DTC brands: technical and product page SEO that captures buying-intent searches, Shopping and Performance Max campaigns run on clean feed data and real margin targets, and visibility in the AI shopping recommendations that are starting to decide what people buy. Blended CAC drops. Owned revenue grows.
Why E-Commerce businesses choose SBG
Why e-commerce marketing is harder than it used to be.
CAC keeps rising and attribution keeps lying
Since Apple's App Tracking Transparency, Meta under-reports conversions by 20–40% for many stores, so brands cut winning campaigns and scale losing ones. Meanwhile auction costs climb every quarter. Without server-side tracking, marketing-efficiency-ratio (MER) measurement, and a growing organic base, you're negotiating with a broken dashboard while paying more per customer every year.
Your product pages are invisible to Google
Most Shopify stores ship with duplicate manufacturer descriptions, thin collection pages, no Product schema beyond the default, and tag pages bloating the crawl. The result: Amazon, big-box retailers, and review affiliates rank for your products' own search terms. Product page SEO — unique copy, review markup, internal linking, clean indexation — is the highest-margin traffic most DTC brands never build.
Performance Max spends wherever it wants
PMax will happily report a 6x ROAS built mostly on branded searches and remarketing it would have won anyway. Without brand exclusions, feed segmentation in Merchant Center, and margin-based bidding by product group, you're paying Google to take credit for customers you already had. Most accounts we audit have 15–30% of "performance" spend doing exactly that.
AI is becoming the new product recommendation layer
Shoppers now ask ChatGPT and Perplexity for "best [product] under $100" and get specific brand recommendations with links — and Google's AI Overviews increasingly answer product research queries before anyone reaches a category page. Those recommendations draw on reviews, editorial citations, structured product data, and comparison content. Brands with no AI footprint are losing the consideration phase silently.
Six channels, tuned for e-commerce.
Every SBG engagement runs as one integrated system — here's how each channel earns its place for e-commerce businesses.
The e-commerce growth playbook.
Revenue & Tracking Audit
We rebuild measurement first — server-side tracking, MER baselines, true new-customer CAC by channel — then audit where organic and paid revenue is leaking: thin product pages, feed errors, PMax cannibalizing brand.
Foundation Sprint
Technical SEO cleanup, Product and Review schema, Merchant Center feed rebuild, brand exclusions, and conversion fixes on your top 20 revenue pages. The first 60 days stop the bleeding.
Growth Build-Out
Collection page content, comparison and buying-guide assets, restructured Shopping campaigns, and AI visibility work roll out in margin order — best-contribution products first.
Scale What's Profitable
Monthly reporting on contribution margin, new-customer CAC, and organic revenue share. Budget moves to whichever channel acquires profitable customers cheapest that month.
An agency that knows
your market.
We've managed over $1M in ad budgets across four countries, and the pattern in e-commerce is always the same: brands over-invest in paid because it's fast, under-invest in organic because it's slow, and end up renting 90% of their revenue. Our job is to flip that ratio — paid for velocity, organic for margin, both measured against the same contribution numbers.
The integrated system matters more in e-commerce than anywhere else. The product copy that ranks organically also lifts your Shopping feed relevance. The review volume that drives conversion also feeds AI shopping recommendations. The comparison content that wins snippets also retargets cheaper. We run one machine, not six line items, which is why blended CAC trends down as the program matures.
And we report like operators, not like an ad platform. Contribution margin after ad spend, new-customer CAC versus returning, organic revenue share — the numbers a founder takes to their accountant, not the numbers an algorithm uses to defend its budget. If a channel can't prove profitable acquisition, we cut it.
E-Commerce marketing questions, answered.
How much should an ecommerce brand spend on marketing?
Is SEO worth it for a Shopify store?
Why is my Performance Max ROAS high but profit flat?
How did iOS 14.5 actually affect Meta ads, and what's the fix?
How do products get recommended by ChatGPT and AI search?
How long before ecommerce SEO produces revenue?
See where your e-commerce business
is losing visibility.
The free Visibility Audit covers your rankings, ad waste, review profile, and AI citation opportunities against your top e-commerce competitors. Specific findings, whether you work with us or not.