Build the Community
That Sells for You
4.9 billion people are on social media. Your Toronto competitors are getting followers. SBG builds strategies that turn followers into booked consultations, filled tables, and repeat customers.
Posting Without a Strategy Is Just Noise
Most Toronto businesses are active on social media but not growing. Here's the difference between random activity and a real strategy.
- Posting inconsistently whenever there's time
- Same content across all platforms
- Measuring success by follower count
- No clear CTA or conversion path
- Boosting posts with no audience targeting
- No connection between social and sales
- Consistent calendar with platform-native formats
- Content engineered for each platform's algorithm
- Tracking leads, sales, and revenue from social
- Every post drives an action: DM, click, or save
- Paid campaigns with laser-focused audience targeting
- Social feeds the full customer acquisition funnel
How We Build Your Social Presence
A repeatable 6-step system that goes from audit to compounding audience growth.
Social Audit & Benchmark
We audit your existing presence: profile completeness, content quality, engagement rates, audience demographics, and competitive landscape across all active platforms.
Strategy & Platform Selection
Define your target audience personas, select the 2–3 platforms with the highest ROI potential, and build a 90-day content strategy with clear KPIs.
Profile & Brand Optimization
Optimize all profile elements for discoverability: bio copy, keyword-rich captions, highlight covers, link-in-bio strategy, and cross-platform consistency.
Content Production & Scheduling
Create the first month's content calendar, produce all assets, get your approval, and schedule for optimal posting times per platform algorithm.
Community Building & Engagement
Proactive community management: engage with target audience accounts, respond to all comments and DMs, and execute hashtag and collaboration outreach strategies.
Measure, Optimize & Scale
Monthly performance review: what content formats and topics drove results, what to cut, and how to reallocate budget toward the highest-performing activities.
Everything in Your Retainer
No mystery deliverables. Every SBG social media engagement includes these six components.
Content Strategy & Calendar
Monthly publishing roadmaps, content pillars, platform-specific formats, and copy aligned with your business goals and search-driven keyword themes.
Content Creation & Design
Scroll-stopping graphics, Reel scripts, carousel designs, and copywriting. Every asset is platform-native and brand-consistent.
Community Management
Daily comment responses, DM management, and audience nurturing. Building real relationships, not just broadcasting.
Paid Social Campaigns
Meta, LinkedIn, TikTok, and YouTube ad campaigns built for leads and revenue — not reach metrics. ROAS-focused campaign management.
Influencer Partnerships
Micro and macro influencer outreach, negotiation, and campaign management. Authentic collaborations that resonate with Toronto audiences.
Analytics & Reporting
Monthly dashboards showing follower growth, engagement rates, website traffic from social, and attributed lead or revenue metrics.
Platform-Native Strategy for Every Channel
Each platform has a different algorithm, audience, and content format. Generic cross-posting is why most businesses get zero results.
Reels, Stories, carousels, and shopping tags. Full organic + paid strategy for Toronto consumer brands and service businesses.
TikTok
Short-form video strategy, trend-driven content, and TikTok Ads for brands targeting 18–44 demographics.
Thought leadership content, company page growth, and LinkedIn Ads for Toronto B2B lead generation.
YouTube
Long-form video strategy, YouTube Shorts, and search-optimized video SEO that drives organic discovery.
Community groups, local audience targeting, and Meta Ads for home services, retail, and local GTA businesses.
Visual search optimization and Pinterest Ads for home decor, fashion, food, and lifestyle brands.
Real Numbers from Real Toronto Businesses
These are typical outcomes from our social media strategy engagements — not one-off wins.
Social Media Strategy for Your Industry
We work with Toronto businesses across all verticals — each with a custom platform mix and content strategy.
Strategy-First. Revenue-Focused.
Revenue Attribution
We install proper UTM tracking, Meta CAPI, and LinkedIn Insight Tag so every lead and sale is connected back to the social content that drove it. No more guessing.
Platform-Native Expertise
We don't cross-post the same content everywhere. Instagram Reels, LinkedIn carousels, TikTok trends, and YouTube SEO are fundamentally different — we treat them that way.
Integrated with Your SEO
Social signals reinforce your search rankings. We align content themes across your social calendar and SEO keyword strategy so every post compounds your organic authority.
Social guides from the field.
No filler. No fluff.
Frequently Asked Questions
Everything Toronto business owners ask before starting a social media program.
How long does it take to see results from social media marketing?
Which social media platforms should my Toronto business be on?
How much does social media marketing cost in Toronto?
Do you create the social media content, or do I need to provide it?
How do you measure social media ROI for a small business?
Can social media marketing work for B2B businesses in Toronto?
Sector-specific playbooks, not templates.
The channels stay the same — the strategy doesn't. See how we approach search, ads, and AI visibility in your industry.
Ready to Turn Followers
Into Revenue?
Get a free social media audit showing exactly where you're leaving growth on the table — which platforms to prioritize, what content to stop making, and the fastest path to measurable results.
No commitment. 45-minute audit call. Actionable recommendations whether you hire us or not.