Own the call when the furnace dies,
not just when it's convenient.
When a homeowner's furnace quits at 11 p.m. or the basement floods, they call whoever Google shows first — the Local Services Ads at the top, the three businesses in the Map Pack, and almost nobody below that. If that isn't you, you're left buying the same HomeStars lead as four competitors and racing to the phone.
We build lead systems contractors actually own: Google Business Profiles that dominate the Map Pack across your service area, LSAs and search campaigns tuned to emergency and big-ticket intent, and review velocity that makes you the obvious call. GTA trades are brutally competitive. The phone rings for whoever is most visible — we make that you.
Why Home Services businesses choose SBG
Why home services marketing is harder than it used to be.
Lead brokers sell your lead to four competitors
HomeStars, Angi, and Bark charge $30–$150 per lead and sell the same homeowner to multiple contractors, so you win maybe one in five while paying for all of them. That model caps your margin forever. Ranking your own site and GBP for "plumber near me" produces exclusive calls at a cost that drops every month instead of rising.
Emergency searches are won in the top three results
Nobody scrolls when there's water on the floor. "Emergency plumber Toronto" clicks cost $30–$70 and the Map Pack takes most of the calls — which means visibility is binary: top three or invisible. Winning that position takes review volume, service-area pages, and GBP signals working together, not a website refresh.
Seasonality whipsaws your pipeline
Furnace season, AC season, roofing season — demand swings 3–5x and most contractors ride it passively, scrambling in peaks and starving in shoulder months. The fix is calendarized marketing: maintenance-plan and tune-up campaigns in shoulder seasons, budget surges timed to the first cold snap, and content that ranks before the season starts, not after.
Reviews decide jobs before quotes do
A homeowner comparing three roofers picks the one with 200 Google reviews at 4.8 stars over the one with 31 — before price even enters it. Review velocity also drives Map Pack and Local Services Ads ranking. Without a systematic post-job request flow through Jobber, ServiceTitan, or simple SMS, your best work earns you nothing online.
Six channels, tuned for home services.
Every SBG engagement runs as one integrated system — here's how each channel earns its place for home services businesses.
The home services growth playbook.
Service-Area Audit
We map who actually wins the Map Pack, LSAs, and organic results for every service-city combination you care about — and find the gaps: under-served suburbs, competitors with weak reviews, unranked high-margin services.
Foundation Sprint
GBP rebuild, review acquisition flow wired into your field software, LSA setup or cleanup, and landing pages built to convert emergency callers. The first 60 days target the fastest phone-ring wins.
Visibility Build-Out
Service-area pages, cost-guide content, and seasonal campaign calendar go live in margin order — furnace replacements and full renovations before $99 drain cleaning.
Scale What Books
Call tracking and reporting tied to booked jobs and average ticket, not clicks. Budget shifts monthly toward whichever channel books the cheapest revenue.
An agency that knows
your market.
Home services is the most local, most intent-driven category in search — and one we know deeply after 12+ years marketing competitive local businesses. A roofing lead in July and a furnace lead in January are different economics, different auctions, different content. We build plans around your seasonal P&L, not a generic "contractor marketing" template.
The integrated system is what breaks lead-broker dependency. Review velocity lifts Map Pack and LSA rankings simultaneously. Service-area pages feed organic calls and raise Google Ads Quality Scores. Cost-guide content wins snippets and warms up renovation leads months before they buy. Run together, these compound — which is why our clients' cost per booked job falls while HomeStars prices keep climbing.
And we measure like contractors do: booked jobs, average ticket, revenue per channel. Every call is tracked and scored. If a campaign produces quotes that never close, we see it and fix the targeting — no hiding behind lead counts.
Home Services marketing questions, answered.
How much should a contractor spend on marketing?
Are Google Local Services Ads worth it for trades?
How do I stop depending on HomeStars and Angi for leads?
How many Google reviews does a home services company need?
How do I keep leads coming in the slow season?
How long until home services SEO produces calls?
See where your home services business
is losing visibility.
The free Visibility Audit covers your rankings, ad waste, review profile, and AI citation opportunities against your top home services competitors. Specific findings, whether you work with us or not.