Google Ads Management —
Ads That Pay for Themselves.

Google Ads budget depends on your industry's cost-per-click (CPC) and how many leads you need. Competitive Toronto industries like legal ($25–$45 CPC) and home services ($8–$18 CPC) require higher monthly budgets to generate meaningful lead volume. A realistic starting budget for most Toronto SMBs is $1,500–$3,000/month in ad spend — plus management. SBG scopes every engagement after a free audit to show you the minimum viable budget for your specific goals.

With properly structured campaigns and correct conversion tracking, most businesses see initial lead flow within 2–4 weeks of launch. The first 30–60 days are the optimization phase: building conversion history, tightening negative keyword lists, and identifying the ad copy and landing page combinations that convert. Months 2–4 typically show the largest efficiency improvements as the account accumulates data and bid strategies mature.

Google Ads generates leads immediately but stops the moment you pause spend. SEO takes 3–6 months but builds a compounding asset. For most Toronto businesses, Google Ads is the right starting point when you need leads now and have budget — use it to identify which keywords actually convert, then invest SEO resources into owning those permanently. SBG runs both together so Ads insights feed the SEO strategy and SEO reduces your Ads dependency over time.

The most common causes of Google Ads budget waste are: (1) broad match keywords without a negative keyword list — triggering irrelevant queries; (2) all traffic sent to the homepage instead of message-matched landing pages; (3) low Quality Scores inflating CPCs; (4) broken or missing conversion tracking; (5) wrong bidding strategy (Maximize Clicks on a mature account); (6) running ads 24/7 without ad scheduling based on lead quality data. A free SBG audit identifies exactly how much each issue is costing you.

Yes — SBG manages Search, Shopping, and Performance Max campaigns for e-commerce clients. E-commerce Google Ads require ROAS-focused bid strategies, product feed optimization, negative product exclusions, and brand vs. non-brand campaign separation. The same principle applies: fix the structure before scaling the budget. E-commerce accounts in particular suffer from Performance Max over-spend on branded terms and display inventory.

Yes — every new engagement starts with a free 45-minute Google Ads audit. We review your wasted spend percentage, Quality Scores, conversion tracking integrity, campaign structure, landing page alignment, and bid strategy fitness. The audit report shows you the specific dollar value being wasted, the 3 highest-priority fixes, and a realistic revenue improvement scenario — before you spend a dollar with SBG.