292 Updates · 54 Confirmed · Auto-updating

Every Google algorithm update, and which ones Google admits to

292 entries since 2020. Only 54 were ever announced by Google, which means most of the volatility your rankings have lived through was never acknowledged. Filter by confirmation status, scope and year, and read the source reporting for each one.

292
Updates tracked
54
Google-confirmed
238
Unconfirmed
10 Nov 2026
Most recent

Showing 60 of 292 matching

  1. Confirmed by Google Web

    November 2026 Core Update

    Google has released the November 2026 core update, which applies globally and to all languages. The rollout may take up to 2 weeks to complete.

  2. Unconfirmed Webrollout to 9 Nov 2026

    Unconfirmed Update

    There are early signs of another unconfirmed Google Search ranking update starting around November 8th and continuing into November 9th. After the October 27th update lingered for about a week, ranking volatility and SEO community chatter had been relatively calm. Over the past 24 hours (from 11/9), some chatter and spikes in the tracking tools have started to pick up again, though Google's blocking mechanisms and ongoing Search Console reporting issues make it harder to assess the extent of the movement.

  3. Unconfirmed Webrollout to 28 Oct 2026

    Unconfirmed Update

    There is now a larger spike in volatility, along with an increase in SEO community chatter around another unconfirmed update over the past 24 hours from Oct 27th. This doesn't seem to be attached to the update on Oct 24/25 because the volatility calmed down on the 26th but then went back up on Oct 27th.

  4. Unconfirmed Webrollout to 25 Oct 2026

    Unconfirmed Update

    Saturday, October 24th, there were some significant ranking volatility captured by many of the third-party Google tracking tools. There was also some heavy chatter within the SEO industry about ranking movement and Google traffic changes over the same time period.

  5. Unconfirmed Webrollout to 21 Oct 2026

    Unconfirmed Update

    Google Search rankings seem to be getting super volatile again, this is alongside the search industry chatter that has been spiking to unusual levels over the past 24 hours (from 10/21). As a reminder, the third-party tracking tools may still be struggling to track the volatility. Because there is volatility with the industry chatter, there seems to be an unconfirmed Google search ranking update going on.

  6. Unconfirmed Webrollout to 16 Oct 2026

    Unconfirmed Update

    It has been a while since there was a report on a Google Search ranking update. There has been a spike in volatility and, now probably more importantly, a spike in chatter over the past 24 hours, related to Google Search ranking changes, referral traffic changes and overall disruption in the Google Search results.

  7. Confirmed by Google Webrollout to 8 Oct 2026

    September 2026 Spam Update

    Google released the September 2026 spam update, which applies globally and to all languages. The rollout may take up to two weeks to complete. The first stage of the Google September 2026 Spam update seems to have been felt in a big way starting Friday, September 25th, with even more movement on Saturday, September 26th and then ending on Sunday, September 27th. There is more to come, since we are only five days into the two-week rollout. The volatility may be calming September 28th, a bit, but it was a pretty heated weekend after the announcement of this September 2026 spam update. It does feel like these spam updates are having more of an impact that the older spam updates from years ago. Things heated back up on September 30th. September 30th may have been the second wave or the second phase of this Google spam update. This is potentially the final phase of the Google September 2026 spam update rolling out between October 4th and October 6th. The update should be done any day now, so there may be another spike in volatility. The September 2026 Spam Update was completed on October 8, 2026 at 4:37 am ET. This was different from the previous few spam updates in that this one took two weeks to roll out whereas the others took only two days to roll out.

  8. Unconfirmed Webrollout to 24 Sept 2026

    Unconfirmed Update

    There are signs of significant volatility again within the Google Search rankings again, this time starting around September 23rd (maybe the 22nd) and throughout today. As we have been seeing, the chatter is generally slowing down as Google has been sending less and less traffic to sites, but I believe there are enough signals to say there was some sort of unconfirmed Google Search ranking update.

  9. Unconfirmed Webrollout to 19 Sept 2026

    Unconfirmed Update

    Google Search seems to be heating up on 9/15. There has been a huge spike in chatter the morning of 9/15 and the tools may be starting to heat up as well. According to the Semrush sensor, there was ranking volatility that started around 9/15 and peaked on 9/19.

  10. Unconfirmed Webrollout to 26 Aug 2026

    Unconfirmed Update

    Google's August 2026 spam update began on August 18th and concluded on August 21st but the volatility has not calmed down since. There has been chatter within the SEO community, in addition to the third-party Google tracking tools pick up on volatility within the Google Search results after the conclusion of the August spam update.

  11. Confirmed by Google Webrollout to 21 Aug 2026

    August 2026 Spam Update

    Google stated on Aug 18th, "Today we released the August 2026 spam update." This is a global update and is expected to impact all languages. This only impacts sites that spam, but with any update, there may be collateral damage. It started on Tuesday, August 18, 2026 at around 12:30 pm ET and completed on August 21, 2026 at 4:50 am ET. Despite some people feeling the update started soon, Google's John Mueller said it did not.

  12. Unconfirmed Webrollout to 13 Aug 2026

    Unconfirmed Update

    There was a spike in volatility on Wednesday, Aug 12th amongst the Google Search results rankings. There was a spike in ranking movement outside the day-to-day norm that seemed to start on 8/12 and maybe into 8/13. The chatter is somewhat cool, but the tools showed a spike in the Google Search ranking volatility. This ranking volatility spiked yesterday, August 12, 2026. And the chatter came in a bit after the ranking volatility hit.

  13. Unconfirmed Webrollout to 6 Aug 2026

    Unconfirmed Update

    There has been a large increase in the chatter within the SEO community over the past 24 hours or so (from 8/6). The chatter seems consistent with a big Google Search algorithm update that is underway but at this point, Google has not yet confirmed it and may never confirm it. But in the past day or so, the chatter really got heated. Some are saying that they are seeing big swings and reversals from the unconfirmed Google update we saw earlier this week. Some are just seeing big changes in the Google search results.

  14. Unconfirmed Webrollout to 3 Aug 2026

    Unconfirmed Update

    There are signs of another Google Search ranking update with a lot of volatility starting on Saturday, August 1st, and has continued so far through August 3rd. Both the third-party tracking tools are showing a spike and there is chatter within the SEO community about a lot of this ranking shuffling.

  15. Unconfirmed Webrollout to 25 Jul 2026

    Unconfirmed Update

    There were some rumblings kicking into gear starting late Thursday, July 23rd, and through Friday, July 24th. It seems like Google kicked some of its search ranking servers, and as a result, we are seeing an unconfirmed Google search ranking update, with a lot of volatility throughout last week, but it kicked into high gear on Friday (7/24). Both the Google third-party tracking tools and the SEO community chatter spiked around the same time on July 24th,

  16. Unconfirmed Webrollout to 19 Jul 2026

    Unconfirmed Update

    Google may have released yet another unconfirmed Google search ranking update this past weekend. There are signs of ranking movement from the third-party Google tracking tools and the SEO chatter spiked a bit. This includes movement on the 18th and 19th of July.

  17. Unconfirmed Webrollout to 12 Jul 2026

    Unconfirmed Update

    We may have had another unconfirmed Google Search ranking update around July 11th, which Barry Schwartz is calling the 7-Eleven update. It has been an unusual time since the completion of the June 2026 spam update, where Barry was on the verge of covering a few unconfirmed updates, but it seems the chatter in the SEO community is at an all-time low. It has been hard to match the ranking volatility from the third party tools to the chatter within the SEO community. There was a blip in the Google tracking tools around July 11th and a bit of a blip in chatter in the SEO community around then too.

  18. Confirmed by Google Webrollout to 26 Jun 2026

    June 2026 Spam Update

    Google has just announced the release of the June 2026 spam update and said it should only take a few days to roll out. Truth is, the SEO community kind of saw this coming, although Google would say no, we did not. It only took about two days - the Google June 2026 spam update is now done rolling out. It started on Wednesday, June 24, 2026 at around noon ET and completed on June 26, 2026 at around 2pm ET. This update felt like it started earlier than it was announced, and felt more widespread than a typical Google spam update.

  19. Unconfirmed Webrollout to 20 Jun 2026

    Unconfirmed Update

    Google may have quietly rolled out an update on Friday, June 19th, that seems to may have impacted more of the black hat SEO side of things. It is not 100% clear because most of the tools seem pretty stable and yes there is chatter also in the more "white hat" forums, but I see a much larger spike in chatter in the more "black hat" forums.

  20. Unconfirmed Webrollout to 18 Jun 2026

    Unconfirmed Update

    The chatter in the SEO industry hasn't calmed down much since the last report for the period of June 5-12. The Google search results seem more heated on June 17th, and there appears to be an unconfirmed Google search ranking update underway. There is still a lot of chatter and on 6/17, the tools seem to be showing an uptick in volatility

  21. Unconfirmed Webrollout to 12 Jun 2026

    Unconfirmed Update

    Earlier this month, the Google May 2026 core update was completed on June 2, 2026. But the volatility has not seemed to calm down. There has been a lot of chatter spike up from within the SEO community over the weekend. The SEO chatter started Friday, June 5th and continued through the weekend. Meanwhile, most of the third-party Google volatility tracking tools seem somewhat calm. June 12th update: This week has been weird, in terms of Google Search ranking volatility. The volatility seems to have extended from this past weekend (6/5-6/7), throughout most, if not all, of this week. But again, like this past weekend, the tools are really not showing much heat and volatility. But there is significant chatter in the SEO community about ranking fluctuations. This May core update was much more volatile than the March 2026 core update. So maybe folks are feeling that a little bit after the update finished rolling out? Or maybe, Google is doing some post-core update tweaks. It is really hard to know.

  22. Confirmed by Google Webrollout to 2 Jun 2026

    May 2026 Core Update

    Google announced on May 21st: Today we released the May 2026 core update to Google Search. This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. The rollout may take up to 2 weeks to complete. The Google May 2026 core update seemed to have hit some sites in a very big way Saturday, May 30, 2026. The May 2026 core update was announced on May 21, 2026, and then that following weekend (5/23), we saw some significant ranking volatility, and then again, this past weekend (5/30), we saw even more volatility. Google's May 2026 broad core update has officially completed rolling out on June 2nd. It took less than 12 days to roll out, and this update felt larger than the last core update - the Google March 2026 core update.

  23. Unconfirmed Webrollout to 14 May 2026

    Unconfirmed Update

    There has been a large spike in signs that there is Google search ranking movement and volatility. This is between the SEO community chatter spiking, as well as some of the tools showing some big volatility swings.

  24. Unconfirmed Webrollout to 9 May 2026

    Unconfirmed Update

    Many of the third-party tracking tools, not all, but many, are showing some heated volatility this morning (May 8th) around Google Search's ranking positions. There has also been some early chatter within the SEO industry about movement in their rankings. It is possible that there may have been an unconfirmed Google update in the past 24-hours or so.

  25. Unconfirmed Webrollout to 28 Mar 2026

    Unconfirmed Update

    There are new signs of the Google search ranking volatility heating up. For the unconfirmed update reported on last week, the tools began to show volatility trend upwards. But now, while some of the tools are calm, the chatter within the forums has spiked over the past 24 hours or so. This might be the start of something or it might just be typical Google. Always hard to say but 90% of the time, these don't end up being confirmed by Google.

  26. Confirmed by Google Webrollout to 8 Apr 2026

    March 2026 Core Update

    Google has started rolling out the March 2026 core update, according to a notice on the Google Search Status Dashboard. The company says the update began at 2:00 a.m. PT on March 27 and may take up to two weeks to finish. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites." The update took 12 days and 4 hours to complete, which is not unusual. It can often take about two weeks to complete. The dashboard says the rollout was complete as of April 8, 2026 at 9:12 AM ET.

  27. Confirmed by Google Webrollout to 25 Mar 2026

    March 2026 Spam Update

    Google has released the March 2026 spam update on March 24, 2026 at around 3:20 pm ET. This update applies globally and to all languages and will take a few days (not weeks) to complete. The rollout completed just one day later at 10:40 am ET, March 25th. Google added, "This is a normal spam update, and it will roll out for all languages and locations."

  28. Unconfirmed Webrollout to 23 Mar 2026

    Unconfirmed Update

    It's been a while since we last covered some unconfirmed Google Search ranking volatility and algorithm twitches but now there are signs of the volatility heating up again. These signs are mostly coming from the tools; the community seems busier with other things.

  29. Unconfirmed Webrollout to 9 Mar 2026

    Unconfirmed Update

    More of the same - the Google Search ranking volatility remains heated. Many are asking when we will see an officially announced Google core update. But it has not been announced yet. The volatility score has been sustained around 9.5/10 since Feb 14th, going on almost a month straight now.

  30. Unconfirmed Webrollout to 3 Mar 2026

    Unconfirmed Update

    Google Search rankings remain heated into March. We thought things might be cooling a bit, but the volatility really has not cooled much at all. A lot of tracking tools did cool off around Feb 22nd but it picked right back up. Semrush's sensor has not showed any signs of cooling off since Feb 10th. We are still seeing daily Google updates, probably smaller core updates that Google doesn't want to comment on.

  31. Unconfirmed Webrollout to 21 Feb 2026

    Unconfirmed Update

    On February 10th, it was reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend. There was a slip dip of high volatility on Feb 12th and 13th but ramped back up on Feb 14th and has been holding all the way through Feb 18th. Again, this does not seem related to the February 2026 Google Discover core update, which started on February 5th and is still not officially completed. As of Feb 22nd, a lot of the rank tracking tools are finally starting to cool off. The rankings have been unusually turbulent for an extended period.

  32. Unconfirmed Webrollout to 12 Feb 2026

    Unconfirmed Update

    There are early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike, and some of the third-party tracking tools are showing volatility. This seems unrelated to the February 2026 Google Discover core update, which started on February 5th.

  33. Confirmed by Google Webrollout to 27 Feb 2026

    February 2026 Discover Core Update

    Google announced on Feb 5th, 2026: Today, we're announcing an algorithmic change that enhances the quality of articles that appear on Discover. We're calling this the February 2026 Discover Core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that people find the Discover experience more useful and worthwhile with this update. This update will improve the experience in a few key ways: - Showing users more locally relevant content from websites based in their country - Reducing sensational content and clickbait in Discover - Showing more in-depth, original, and timely content from websites with expertise in a given area, based on our systems' understanding of a site's content As with all core updates, this change may lead to fluctuations in Discover traffic. Some sites might see increases or decreases; many sites may see no change at all. We're releasing this update to English language users in the US, and will expand it to all countries and languages in the months ahead. Google's February 2026 Google Discover Core Update has officially completed rolling out after just over 3 weeks. This update started on February 5, 2026, and was completed on February 27, 2026. We originally expected this update to finish within two weeks of it rolling out but it took an extra week.

  34. Unconfirmed Webrollout to 4 Feb 2026

    Unconfirmed Update

    We were hoping that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those results is still shaking up. This new spike in volatility began on February 2nd but has continued to heat up over the past couple of days. In fact, I don't remember seeing so many of the tools showing this much volatility outside of confirmed Google updates, core updates.

  35. Unconfirmed Webrollout to 30 Jan 2026

    Unconfirmed Update

    January has been an insane month with Google Search ranking volatility, and the most heated time is right now, as we end the month. There has been a significant spike in SEO chatter and many of the tools are showing very heated Google search ranking volatility over the past 24 hours or so. It is surprising Google has not announced an official Google search ranking update yet, based on all the volatility we have seen.

  36. Unconfirmed Webrollout to 27 Jan 2026

    Unconfirmed Update

    The Google Search rankings continue to be super volatile and heated even through today. This started back throughout most of January and it has really heated up even more so since January 21st or so. It has not calmed down. There is still chatter about traffic drops, ranking changes and the tools are still very heated.

  37. Unconfirmed Webrollout to 22 Jan 2026

    Unconfirmed Update

    Last week, it was reported on January 15th of a Google Search ranking update with a lot of heated volatility. Truth is, it went through the weekend, but now it is spiking back up again as of January 20th and 21st. It seemed like whatever kicked in last week around the 15th burned through the weekend. And now, we are seeing even more spike in volatility and pretty insane chatter from the SEO community. Could these be adjustments to the December 2025 core update - possibly.

  38. Unconfirmed Webrollout to 16 Jan 2026

    Unconfirmed Update

    There are new signs of yet more Google Search ranking volatility and a possible tweak to the ranking search algorithm. Something kicked January 15th, that the third-party tools picked up on. With this update, there is limited chatter, unlike the previous unconfirmed Google Search ranking update. The heat and volatility seemed to kick into gear on January 15, 2026, based on the third-party tools. Some people noticed some swings in their ranking and Google traffic around then as well.

  39. Unconfirmed Webrollout to 13 Jan 2026

    Unconfirmed Update

    There are signs of a possible Google search ranking update or volatility around January 12, 2026. This is weird in that most of the tools, not all, are mostly calm, but the chatter has picked up and many SEOs are noticing ranking fluctuations. It is not too far off from what patterns we saw with the unconfirmed January 6th update.

  40. Unconfirmed Webrollout to 7 Jan 2026

    Unconfirmed Update

    There are a number of SEOs and site owners complaining that they saw a large drop in Google Search rankings on January 6th, 2026. This unconfirmed Google update does not feel as widespread as some of the previous ones we reported on but I wanted to document this one as such, just in case some of you are impacted.

  41. Confirmed by Google Webrollout to 29 Dec 2025

    December 2025 Core Update

    Per Google: Today (Dec 11th) we released the December 2025 core update. In the past several hours (from the Core algo launch), the chatter within the SEO community around volatility significantly spiked. So it's not a total surprise we got a core update this week. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th. There are now signs of more intense volatility hit on Saturday, December 20th. Now that the Google December 2025 core update is officially done. A number of very visible news publishers saw some significant declines in Google Search visibility with this latest core update. Google's December 2025 core update took 18 days and 2 hours to complete. The core update started on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET.

  42. Unconfirmed Webrollout to 7 Dec 2025

    Unconfirmed Update

    It was a heated weekend (12/6 & 12/7), the Google Search ranking volatility was pretty heated and there was a lot of chatter within the SEO industry. Not all the tools are showing big swings but many are. And everyone is asking, what happened with Google confirming core updates - is that over?

  43. Unconfirmed Webrollout to 4 Dec 2025

    Unconfirmed Update

    There are some signs of a Google Search ranking update and intense volatility that kicked in late on Dec 3rd. The SEO community started chattering about it and some of the tools are showing a spike in volatility with the Google search rankings.

  44. Unconfirmed Webrollout to 25 Nov 2025

    Unconfirmed Update

    Google might have pushed out a Google search ranking update Monday Nov 24th & Tuesday 25th. Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an update. There were some limited signs over the past couple of days but held off on reporting it because I just covered an update story on November 20th and felt it was a continuation of that. But maybe it is not. A lot of SEOs are noticing big ranking moves, changes to search referrals, traffic changes and conversion changes.

  45. Unconfirmed Webrollout to 20 Nov 2025

    Unconfirmed Update

    There are some signs of a Google search ranking update on Wednesday, 11/19. However, the chatter is super limited right now. Many of the tools spike yesterday but like I said, the SEO community chatter was calm. Could this volatility was related to maybe the Cloudflare outage or Gemini 3 rolling out? Probably neither but maybe the Cloudflare outage caused some short term indexing issues where Google temporarily removed some pages from its search results, causing the tools to pick up volatility? Or maybe Google Search quietly incorporated Gemini 3 models into the core ranking systems - highly doubtful though.

  46. Unconfirmed Web

    Unconfirmed Weather Update

    Google confirmed a new search algorithm update - well, this is just a weather feature. Google said Google Search's weather results were updated to what they call WeatherNext 2 - Google's "most advanced and efficient forecasting model." Google said WeatherNext 2 is now used for "weather forecasts in Search, Gemini, Pixel Weather, and Google Maps Platform’s Weather API." Plus "in the coming weeks, it will also help power weather information in Google Maps." "WeatherNext 2 surpasses our previous state-of-the-art WeatherNext model on 99.9% of variables (e.g. temperature, wind, humidity) and lead times (0-15 days), enabling more useful and accurate forecasts," Google added.

  47. Unconfirmed Webrollout to 13 Nov 2025

    Unconfirmed Update

    There has been significant movement and volatility in the Google Search results again, with this one kicking up more on Wednesday, November 12th. This may be a continuation of the ongoing Movember update (from 11/7). There has been a lot of chatter over the past day or so, and some of the tools spiked over the past 24 hours. With all that, Google Search Console's performance reports have not fully updated since Monday (11/10), and GA4 real-time reporting was broken earlier today - so tracking this Google update has been a bit hard.

  48. Unconfirmed Webrollout to 8 Oct 2025

    Unconfirmed Update

    Starting maybe late Thursday (11/6), into Friday, November 7th, there was a feeling of a Google Search ranking update and volatility brewing. Since the num=100 parameter change, it has been harder to validate unconfirmed updates, but based on the chatter there has been in the SEO community and some of the third-party Google Search tracking tools, there was likely a Google update around November 7, 2025.

  49. Unconfirmed Webrollout to 31 Oct 2025

    Unconfirmed Update

    There may have been another Google Search ranking algorithm tweak around October 28th or so. There has been some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th. This seems to be heating up into and through October 31st, Halloween. Should this be dubbed the Halloween Update?

  50. Unconfirmed Webrollout to 18 Oct 2025

    Unconfirmed Update

    There may have been another unconfirmed Google search ranking update that occurred between October 15th and October 18th. The bulk of the volatility seemed to be around Thursday, the 16th.

  51. Unconfirmed Webrollout to 8 Oct 2025

    Unconfirmed Update

    The chatter within the SEO industry spiked around the topic of search ranking volatility on 10/7 and 10/8. It is harder to confirm the volatility, now with the tools recalibrating, but it does seem something started around Tuesday, October 7th, into the 8th. It doesn't appear this is related to the confirmed Google Search serving bug but who knows. That being said, there is a nice amount of chatter on WebmasterWorld and on Search Engine Roundtable.

  52. Unconfirmed Webrollout to 26 Sept 2025

    Unconfirmed Update

    Over the past couple of days, especially since the Google August 2025 spam update officially completed, the Google search results have been rumbling. It is a bit hard to track due to the changes with the third-party rank checking tools, but there has been a lot of chatter within the SEO community over the past few days. A lot of people are reporting big ranking swings, with some saying their rankings are up, traffic is up, and the others saying the opposite. Also, people are complaining about indexing issues.

  53. Confirmed by Google Webrollout to 22 Sept 2025

    August 2025 Spam Update

    According to the Search Status Dashboard, the August spam update began 8/26/25. It applies globally to all languages and may take a few weeks to complete. Often, but not always, when Google releases an algorithm update, we don't see the impact for the first few days. However, with the Google August 2025 spam update, we are likely seeing the effect within 24 hours after it was announced. In fact, the tools the day after it was announced showed a large spike but we aren't sure if it was related to the spam update. Plus, there were SEOs within 24 hours saying they saw big changes already. The Google August 2025 spam update seems to be heating up again on 9/10/25. Chatter within the SEO community is spiking, while also seeing many of the third-party Google tracking tools show heated weather in the past 24 hours or so (as of 9/10). Google has completed the rollout of the August 2025 spam update, following a 27-day rollout cycle. This update started on Aug 26, 2025 and completed on Sept 22, 2025. This was a broad spam update, not a link spam update and was a pretty big and widespread update, similar to the December 2024 spam update but took 20 days longer to rollout.

  54. Unconfirmed Webrollout to 24 Aug 2025

    Unconfirmed Update

    The weird thing is that most of the week that Google volatility was calm but chatter did spike up towards the end of the week, but the tools that track it didn't show that volatility heat up until a couple days later. It seemed like on Wednesday and into Thursday, August 20th and 21st, we saw a spike in chatter. Where SEOs both on this site and in WebmasterWorld noticed some big swings with their rankings. That seemed to calm down into Saturday and Sunday but then the third party tools that track the volatility spiked on Saturday and Sunday. Weird, right?

  55. Unconfirmed Webrollout to 18 Aug 2025

    Unconfirmed Updates Cooled Off

    Normally, this is when we showcase when volatility heats up but it's been heated for so long we wanted to let everyone know that it has finally cooled off. It has been week after week of intensely heated Google search ranking volatility, and it is finally time the volatility cooled or calmed down. Well, this weekend we had a bit of a cooling period, where the chatter within the SEO community lightened up and the third-party tools showed lower volatility.

  56. Unconfirmed Webrollout to 10 Aug 2025

    Unconfirmed Update

    Over the Aug 9th-10th weekend, there has been a spike in chatter within the SEO community on the topic of, you guessed it, Google search ranking volatility. Truth is, it really has not calmed down and the heated Google search results have been ongoing for about 6 weeks now but this weekend, I saw a spike in the SEO chatter.

  57. Unconfirmed Webrollout to 6 Aug 2025

    Unconfirmed Update

    There has been a huge spike in chatter within the SEO industry over the past 24 hours (from Aug 6th). This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike again the following day. It has been an absolute wild time for the Google search results, I mean, it feels like we are constantly having Google ranking updates but are we?

  58. Unconfirmed Webrollout to 1 Aug 2025

    Unconfirmed Update

    The volatility continues! It actually seems more volatile now than during the confirmed Google updates. The volatility has been in the red every day since July 10th and hasn't slowed down but is the highest it's been starting 7/31 and going into 8/1. We are breaking out the dates on this algorithm update tracker but there hasn't' been any relief since the end of the June Core Update.

  59. Unconfirmed Webrollout to 27 Jul 2025

    Unconfirmed Update

    The volatility that started after the June 2025 Core Update completed, hasn't taken a break. We are now seeing even more volatility over the weekend, with some reporting reversals from the events of last week. Barry Schwartz said, "I am not sure if I've seen Google this volatile post-core update, for this long, ever?"

  60. Unconfirmed Webrollout to 25 Jul 2025

    Unconfirmed Update

    As a reminder, the June 2025 core update completed on July 17, 2025 but the volatility remained heated. When Google's June 2025 core update was announced, we didn't see much of any volatility. But then we saw volatility touch down on July 2nd. Then on July 10th folks noticed partial recoveries from previous core updates and helpful content updates (again, not everyone). And then, even four days after the core update completed, the volatility was heated throughout and it still as not calmed down.

Most updates are never confirmed, and that changes how you should react

Of the 292 entries here, 54 carry a Google announcement. The rest are periods where rank-tracking tools recorded unusual movement and the industry noticed. That ratio is the single most useful fact on this page, because it means the default explanation for a ranking change is not a named update you can read about.

The practical consequence: an entry in this tracker is a reason to check your own data, never a diagnosis on its own. Market-wide volatility says nothing about whether your pages moved. Open Search Console for the same dates, compare impressions and average position before and after, and only look for a cause if your own numbers actually changed.

If they did change, the order of investigation matters. Rule out the boring causes first, because they are far more common than an algorithm update: a template change, a robots or noindex mistake, a redirect that broke, a server slowdown, or seasonality. Our guide on why Google rankings drop walks that sequence, and it starts nowhere near this page.

Core updates deserve one specific caution. They roll out over weeks, and partial recovery during a rollout is normal and tells you nothing. Reading day-three data as a verdict is how people end up reversing changes that were working.

How this page stays current

Nobody edits this page when an update lands. The dataset is read from a published Google Sheet at build time and written into the page itself, so the full history is present in the HTML for search engines and AI assistants that do not run JavaScript. The site then rebuilds on a daily schedule, which is what makes the tracker self-maintaining.

When you open the page it also queries the source directly, so an update logged an hour ago shows up without waiting for the next build. If that live check fails, the page keeps showing the last published snapshot rather than breaking or emptying.

Credit where it is due: the underlying dataset is compiled and maintained in a public sheet by Ryan Mews, drawing on Google’s ranking-updates documentation and reporting from Search Engine Roundtable, Search Engine Journal and Search Engine Land. We built the interface, not the archive.

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